The Variant Description Block empowers you to display short, variant-specific descriptions directly on your product pages. Whether it’s highlighting size details, color differences, material composition, short description, or special usage notes, this block ensures your shoppers have all the information they need to make confident purchasing decisions.
By providing clear, targeted details for each variant, you:
- Enhance product transparency
- Reduce customer confusion
- Improve conversion rates and shopper trust
How does it works ?
Setting up Variant Descriptions is simple and seamless. Here’s how to get started:
Step 1: Setup the metafield
1. On your app dashboard homepage, locate the "Variant Description" block.
2. Click on "Setup Metafield" to automatically create a variant-level metafield called neo.variant_description.
Step 2: Add descriptions to each variant
1. Go to your Shopify admin and navigate to the specific variant you wish to edit.
2. Scroll down to Metafields and look for "Neo Variant Description".
3. Enter the text you want displayed on your product page – for example, specific features, color notes, or sizing instructions.
Step 3: Save your changes
Click "Save" to ensure your variant descriptions are updated in Shopify.
Step 4: Customize your product template.
Go to "customize theme settings" > Select the Product template > Add and place the "Neo variant description block" as per your requirement. 
Step 5: Apply the styling to match your theme
Within the block settings: Adjust font size, style, and color, custom CSS for advanced styling. Preview changes to ensure it blends seamlessly with your store design.
Step 6: Publish it.
Finally, hit “Save” to publish your updated product pages.
Sample Block preview :
